The Fair Price Formula
Janene Liston, The Pricing Lady
Smart pricing. Real structure.
Strategic Pricing. Step-by-Step. Built for Action.
Strategic Pricing. Step-by-Step. Built for Action.
You already deliver great work.
But your pricing? It’s probably running on instinct — a little logic, a little “what feels fair.”
The problem is, instinct doesn’t scale.
As your business grows, the guessing gets riskier. You spend hours second-guessing numbers, discounting to close deals, or avoiding the pricing conversation altogether.
That’s why this course exists.
The Fair Price Formula gives you a clear, structured way to price your offers — one you can trust and reuse every time.
It’s not theory. It’s not “mindset.”
It’s a practical framework that helps you make smarter decisions, communicate your value with confidence, and grow your profit — without selling your soul.
Because the more strategically you price, the easier it is to build a business that pays you well and serves your clients fairly.
What you’ll learn
Strategic Pricing for Smart Entrepreneurs Who Are Ready to Level Up
Follow a step-by-step system you can trust.
Understand why your prices make business sense.
Replace guesswork with calm, evidence-based decisions.
Identify what clients value and what they’re willing to pay.
Link value and price so your numbers support profit and purpose.
Build a strategic pricing process grounded in logic, not emotion.
Recognize and fix pricing habits that hold your business back.
Handle discount requests and objections without losing confidence.
Communicate your prices clearly—no waffling, no salesy pressure.
Apply ready-made prompts to explore pricing ideas faster.
Analyze data and scenarios with a simple spreadsheet.
Use AI as a thinking partner to sharpen, not replace, your strategy.
Learn directly from Janene
Janene Liston, The Pricing Lady
Janene Liston, The Pricing Lady
Certified Pricing Professional, Business Strategist, Podcast Host, Speaker
Siemens
Who this course is for
You’re an expert ready to charge like one—with pricing that reflects your value and supports your next stage of growth.
You run a startup or scale-up and know your pricing needs work. You want structure—not guesswork—to grow profitably.
You’re done second-guessing. You want clear, confident pricing that supports smarter decisions and stronger results.
What's included
Live sessions
Learn directly from Janene Liston, The Pricing Lady in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Practical systems & tools
Get access to The Pricing Thought Process, Price Corridor, and other proprietary tools you’ll use to set and refine your prices.
Practical application
Work through your own offers and pricing decisions step-by-step with direct feedback during sessions.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Syllabus
7 live sessions • 39 lessons • 10 projects
Week 1
Module 01_Target Customer & Your Pricing Strategy
Week 2
Free lesson
Stop Guessing. Start Pricing with Clarity.
What Triggers a Pricing Reset
See the signals that told these businesses it was time for change.
Understand the Decisions Behind the Change
Discover how a structured flow points to the right moves with confidence.
What Happens After You Shift
Learn the results clients achieved once their prices aligned.
Schedule
Live sessions
4 hrs / week
The first two weeks are more intensive, with about four hours of live time together to build momentum. In later weeks, there are fewer live sessions, giving you more space to apply what you’re learning through the bonus modules.
Tue, Mar 3
3:00 PM—5:00 PM (UTC)
Thu, Mar 5
3:00 PM—5:00 PM (UTC)
Mon, Mar 9
3:00 PM—5:00 PM (UTC)
Projects
2 hrs / week
Between sessions, you’ll complete simple self-paced modules. Each module helps you apply the concepts directly to your business — refining numbers, updating tools, and preparing for the next live session. You may also need a bit of extra time to finish tasks from the live sessions, depending on how deep you go.